# Yasu - AI-Powered Cloud Cost Optimization

## Company Overview
**Yasu** is an AI-powered cloud cost optimization platform that helps startups and scale-ups prevent cloud waste before it happens. Founded in 2024, Yasu addresses the $512 billion global cloud waste problem by integrating directly into development workflows to catch cost issues during development rather than after deployment.

## The Problem We Solve
- **Cloud Cost Blindspot**: Most startups can see their cloud bills skyrocketing but can't identify the root causes
- **30% Overspend**: Companies typically waste 30% of their cloud budget on invisible inefficiencies
- **Runway Impact**: This waste costs startups 6-8 months of runway
- **Credit Cliff**: After ~2.5 years, when cloud credits end, companies suddenly face massive unexpected bills
- **Engineering Time Drain**: Teams spend 20-40 hours per week (0.5-1 FTE) on manual cloud cost management

## Our Solution
**Yasu is an AI Cloud Engineer** that works as an agentic AI system providing:

### Core Capabilities
- **Proactive Cost Prevention**: Catches cost issues in CI/CD pipelines before deployment
- **Current Waste Detection**: AI agents identify existing inefficiencies in minutes
- **Workflow Integration**: Works within Slack, GitHub, and existing development tools
- **Autonomous Optimization**: Implements fixes automatically with minimal human intervention
- **Multi-Cloud Support**: AWS, Google Cloud, Azure compatibility

### Key Differentiators
- **Prevention vs. Reaction**: Catches issues during development when they're 10x cheaper to fix
- **Business Context Awareness**: Understands both technical metrics and business impact  
- **Meet-You-Where-You-Work**: Integrates into existing workflows instead of requiring new dashboards
- **Agentic AI**: Goes beyond dashboards to provide autonomous actionable recommendations

## Target Market (ICP)
- **Industries**: SaaS/Tech, Digital Marketing/AdTech, E-commerce/RetailTech, Media/Entertainment
- **Company Size**: Scale-ups and mid-market companies (3+ years old, $10M+ revenue)
- **Cloud Spend**: Minimum $300K/year (primary), $100K-200K/year (secondary)
- **Stage**: Growth phase companies, post-seed funding, running out of cloud credits
- **Geography**: Europe (primary focus), US
- **Decision Makers**: COO, CIO, Head of Engineering, VP of Engineering, Engineering Managers

## Founders
- **Vikram Das, CEO**: Ex-AWS, cloud engineering and product management background, led 50M+ cloud modernization deals
- **John in 't Hout, CTO**: 15+ years Cloud/DevOps/ML engineer, 3x founding engineer with custom AI models expertise

## Business Model & Pricing
- **Starter**: €499/month - AI-powered insights and recommendations
- **Pro**: €799/month - Starter + AI Co-Pilot queries and Slack/Teams reporting  
- **ProMax+**: €1499/month - Pro + Autofix implementations and daily checks

## Key Achievements
- **Customer Success**: First customer reduced cloud costs from $380K to $120K annually (saving 13+ months of runway)
- **Funding**: Pre-seed investment from Antler, planning Series A in H2 2025
- **Prevention Example**: Prevented a $30K/month cost overrun by catching a GKE configuration error in a pull request
- **Typical Savings**: 15-40% cost reduction identified within minutes of onboarding

## Technology
- **AI-First Architecture**: Built from ground up with agentic AI
- **DeepWaste Detection**: Proprietary technology for identifying overlooked inefficiencies
- **Natural Language Interface**: Allows teams to ask questions in plain English
- **Agentless Integration**: No complex setup or agent installation required

## Market Position
- **TAM**: €825 million market (5% of €16.5B cloud cost management market)
- **Competitive Advantage**: Only solution that prevents costs during development vs. monitoring after deployment
- **Vision**: Creating AI cloud engineers that work as full team members, not just tools

## Contact Information
- **Website**: https://yasu.cloud
- **Email**: hello@yasu.cloud
- **LinkedIn**: 
  - Vikram Das: https://www.linkedin.com/in/dasvikram/
  - John in 't Hout: https://www.linkedin.com/in/johninthout/

## Key Messaging
**Primary Value Proposition**: "Stop your startup from wasting 30% of your cloud budget - that's 6-8 months of runway lost to invisible waste that Yasu finds in your current setup and prevents from happening again."

**Core Philosophy**: "We created the cloud expert we always wished we had - one that has deep knowledge about cloud, is available 24/7, and is constantly learning from every environment it makes better."

## Site Structure
- /
- /faq
- /blog
- /docs
- /pricing
- /contact
- /cookie-policy
- /terms-conditions
- /privacy-policy
- /sign-in
- /sign-up

## Blog Articles
- [Silicon Canals Spotlights Yasu: The AI Cloud Engineer Tackling €512 Billion in Global Cloud Waste](/blog/silicon-canals-spotlights-yasu-the-ai-cloud-engineer-tackling-512-billion-in-global-cloud-waste)
- [The Cloud Cost Conundrum](/blog/the-cloud-cost-conundrum)
- [Yasu joins NVIDIA Inception to accelerate AI innovation in Cloud Engineering](/blog/yasu-joins-nvidia-inception-to-accelerate-ai-innovation-in-cloud-engineering)

## Detailed Blog Content


### Silicon Canals Spotlights Yasu: The AI Cloud Engineer Tackling €512 Billion in Global Cloud Waste
**URL**: /blog/silicon-canals-spotlights-yasu-the-ai-cloud-engineer-tackling-512-billion-in-global-cloud-waste
**Published**: 4/22/2025
**Description**: Silicon Canals features Yasu as the 'New Kid on the Block,' highlighting our mission to revolutionize cloud cost management through AI-driven prevention rather than reactive reporting.

We are excited to share that Yasu has been featured in **Silicon Canals** as the ["New Kid on the Block"](https://siliconcanals.com/new-kid-on-the-block-yasu-cloud/)—a spotlight on innovative startups reshaping the European tech landscape.

## The Story That Resonates

In the feature, our CEO, Vikram Das, and CTO, John in 't Hout, shared the origin story of Yasu and why we are taking a fundamentally different approach to cloud cost optimization.

The article highlights a staggering reality: **businesses are wasting approximately 32% of their cloud investments—an astounding €512 billion in annual waste globally**. This isn't just a number; it's the driving force behind everything we do at Yasu.

## Key Insights from the Feature

### The Problem We're Solving

As Vikram explained to _Silicon Canals_: “We witnessed how organizations struggled with unpredictable bills, manual optimization processes, and continuously rising costs. The fundamental issue wasn't just the waste itself, but how...
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### The Cloud Cost Conundrum
**URL**: /blog/the-cloud-cost-conundrum
**Published**: 7/1/2025
**Description**: How Start-ups Navigate the Financial Maze of Growth at TNW 2025 we spoke with a mix of start-up founders, both CEOs and CTOs, from across the tech landscape.

For any startup with ambition, the cloud is like oxygen. It fuels innovation, powers growth, and lets them compete with giants. But what happens when the oxygen tank comes with a cryptic, ever-increasing bill? Suddenly, the tool that enables their freedom becomes a source of frustration—a cloud bill as unpredictable as it is unavoidable.

To understand how startups are truly experiencing this daily battle, we had the opportunity to use the [**TNW 2025**](https://thenextweb.com/conference) conference to speak with a mix of start-up founders, both CEOs and CTOs, from across the tech landscape. Their insights reveal a shared set of challenges that go far beyond the monthly bill, touching on visibility, resource allocation, and the fundamental difficulty of planning for an unpredictable future. We extend our sincere thanks to all the leaders who shared their time and candor to make this article possible. This is the story of the cloud cost conundrum, told in their own words.

**Core Chall...
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### Yasu joins NVIDIA Inception to accelerate AI innovation in Cloud Engineering
**URL**: /blog/yasu-joins-nvidia-inception-to-accelerate-ai-innovation-in-cloud-engineering
**Published**: 5/29/2025
**Description**: Yasu has been accepted into the NVIDIA Inception program, enabling us to enhance our AI-powered cloud engineering platform with cutting-edge technologies and accelerate our mission to eliminate cloud waste.

We are thrilled to announce that Yasu has been accepted into the **NVIDIA Inception Program** that supports cutting-edge startups transforming industries with advanced technologies.

## Why This Matters for an AI-Native Cloud Startup

As an AI-first company building autonomous cloud management solutions, joining NVIDIA Inception provides us with critical resources to enhance the **agentic AI architecture** that powers our cloud engineering copilot.

## What This Means for our Technology:

🧠 **Enhanced AI Capabilities**: Access to advanced AI frameworks and tools to strengthen our autonomous decision-making agents

⚡ **Accelerated Development**: Technical assistance and training through the NVIDIA Deep Learning Institute to refine our AI models

🔧 **Advanced Infrastructure**: Preferred pricing on NVIDIA hardware and software to power our real-time optimization engines

🤝 **Industry Collaboration**: Networking with leading AI-driven organizations to push the boundaries of intelligent...
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